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How Companies Can Use Recognize to Support Employees Affected by California Wildfires

January 14, 2025

The devastating California wildfires have brought loss and uncertainty to many. In moments like these, businesses have the opportunity to demonstrate compassion and solidarity with employees and communities affected by such tragedies. By using Recognize, companies can implement meaningful initiatives that provide relief, support, and hope to those in need.

1. Empathetic Outreach: Recognize a Need for Help with Disaster Relief Nomination Badges

One of the most direct ways to help employees in need is by using Recognize’s Nomination Badge feature. With this tool, you can allow employees to identify coworkers who are facing challenges due to the wildfires. Here’s how it works:

Alternatively, companies can use the nomination process as a channel to identify employees for external relief efforts, such as direct financial aid or donations.

2. Create Custom Rewards to Encourage Community Support

Recognize also enables organizations to create custom rewards for charitable purposes, fostering a culture of giving while providing much-needed support. Here’s how you can implement this feature:

3. Support Broader Relief Efforts Through Recognize Rewards

To support not just coworkers but all those affected by the wildfires, Recognize makes it easy to channel help to the wider community. If your company uses Recognize’s eGift Card provider fulfilled rewards, one simple and impactful option is to encourage employees to redeem their points for the American Red Cross donation option.

By choosing this reward, employees can contribute directly to wildfire relief efforts, helping provide essential resources such as shelter, food, and medical care to affected communities. This creates an opportunity for employees to make a broader impact, extending their support beyond the workplace to the greater good.

Donate American Red Cross with your points

4. Raise Awareness and Inspire Action

To ensure employees are informed about how they can participate in relief efforts, it’s essential to communicate clearly and consistently. Use Recognize’s stream page to post an announcement detailing the available initiatives and how employees can help.

A well-placed announcement ensures everyone is on the same page and promotes a culture of collective action and support.

Give Support to help California

5. Foster Empathy and Solidarity with Recognition

Beyond material aid, emotional support can make a world of difference. Recognize offers tools to encourage connection and community.

These initiatives remind employees they are part of a supportive community, even during challenging times.

Why Empathy and Action Matter

The California wildfires are a sobering reminder of the challenges our communities face, but they also present an opportunity to come together. By leveraging Recognize’s tools, companies can act swiftly to support employees in need while fostering a culture of care and solidarity.

Your organization’s actions can extend far beyond recognition badges and points—they can provide real relief, spark hope, and create lasting bonds in times of adversity. Together, we can build stronger communities and help those affected by these disasters move toward recovery.

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